BKK WEB 10 - Branding, the missing element to User Experience Design

วันที่ 6 พฤศจิกายน 2561 (19.00น. – 22.00น.)

สถานที่ Launchpad Co., Ltd

 

Why is Branding and UX so deeply co-related? User Experience or better known as UX has been a recent buzzword over the last 3 years in Thailand. This helped create new opportunities for job seekers, agencies and freelancers alike. But as anything that gathers such hype in such a short time, Branding and UX are often being misunderstood and misrepresented. Branding is not just how your business looks like but also how you DO business. The differences in understanding, context and language leads to misinterpretations. This session is about presenting an alternative thinking, clarify what branding is and how it impacts the UX in hopes to gather like minded people to take the discussion further and put back branding in its rightful place in its important for good UX design.

 

What is User Experience? UX? Why does branding matter?

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WE WILL COVER:

• Discussion about what UX means?
• The usual misconceptions.
• The importance of understanding how UX and Branding affects business decisions.
• Branding is beyond logo and visual.
• Design is objective not subjective.