MarTech Management and Trends for Project Managers

วันที่ 25 พฤษภาคม (9.00-17.00)

สถานที่ Four Points by Sheraton Ploenchit


In today’s dynamic marketing landscape, MarTech (Marketing Technology) is pivotal to success. This sophisticated ecosystem enables businesses to engage with their audiences in innovative and meaningful ways.

For project managers, understanding and leveraging MarTech trends is no longer optional—it is essential. By adopting these transformative tools, project managers can enhance their skills and empower their teams to deliver impactful marketing campaigns that drive business growth and success.

Workshop Agenda

Time Session
09:00 – 09:20 Introduction to MarTech Management
09:20 – 09:50 MarTech Applications: Advertising, Social Media, and Customer Relationships
09:50 – 10:00 Morning Break
10:00 – 10:30 MarTech Applications: Commerce, Content, and Customer Experience
10:30 – 11:00 Leveraging MarTech with Data: Insights and Applications
11:00 – 11:30 Workshop: Designing a MarTech Strategy for Branding
11:30 – 12:00 Group Presentations
12:00 – 13:30 Lunch Break
13:30 – 14:30 MarTech for Collaboration and Project Management
14:30 – 15:00 MarTech in Action: Real-World Case Studies
15:00 – 15:10 Afternoon Break
15:10 – 15:30 Building a MarTech Stack for Your Organization
15:30 – 16:00 Workshop: Planning an Organizational MarTech Strategy
16:00 – 16:30 Group Presentations
16:30 – 17:00 Closing Remarks and Summary

จัดโดย PMIT

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