GTCC Event: How Digital Transformation is Impacting Sales and Marketing - Become a Digital Leader

วันที่ 22 สิงหาคม 2560 (10.00น. – 12.00น.)

สถานที่ GTCC Office, 14th Floor, AIA Sathorn Tower

 

The seminar will discuss the mass digitization of media and channels which has brought about the most important opportunity in our industry today: the ability to identify and communicate directly with   individual, “always-on consumers” — at scale – 24/7 — across media, channel, and device. Address ability at scale is enabled by a growing and constantly fragmenting number of addressable audience platforms, such as Google, Facebook, Line, LinkedIn — or even a company’s own website. These platforms allow marketers to apply targeting, personalization, and optimization to each customer interaction.

Due to the increased complexity of leveraging data, technology and analytics in this new digital era, companies will have to develop a new set of capabilities, tools, metrics, and processes, along with a new set of skills to use them.
 

• An intro into macro trends affecting the digital landscape and how these trends are shaping consumer behaviour and brands’ marketing.
• Targeting the always-on-consumer: A brief overview of digital targeting options
• Measuring success: New Business Metrics

The speakers will present a case study to visualize the opportunities and to enable the participants to deal with future challenges.

 

09.45 – 10.00 hrs. : Registration

10.00 – 11.30 hrs.. : Briefing by Heroleads

11.30 – 12.00 hrs. : Q&A

 

 

Heroleads is a performance marketing and sales platform that helps companies attract visitors, convert leads, and acquires new customers. He believes that digital transformation is the key to innovation, growth, and the discovery and creation of new business opportunities.